Affiliate marketing websites in India are fast growing, boosted by growing internet usage and eCommerce activity. The sites usually cater to electronics, fashion, and financial services—sectors where online shopping is strong. Indian publishers typically produce content in local languages in order to better appeal to domestic readers. Mobile optimization and SEO are critical, with mobile surfing reigning supreme. Social media sites such as WhatsApp and Instagram drive traffic. Indian affiliates receive serviced campaigns and guaranteed payouts through support from networks such as vCommission. The India market potential creates affiliate marketing as a viable income stream for content creators and online marketers.