Local SEO works by optimizing a business’s online presence to enhance visibility in local search results, making it easier for potential customers in a specific geographic area to find and engage with the business. The process begins with creating and optimizing a Google My Business (GMB) profile, which is critical for appearing in local search results and Google Maps. This profile includes essential information such as the business name, address, phone number, and operating hours. Accurate and consistent information across all online platforms, known as NAP (Name, Address, Phone number), is vital for building trust with search engines. Local SEO also involves incorporating location-specific keywords into website content, meta tags, and headings to align with local search queries. Building local citations—mentions of your business on online directories and local websites—further establishes authority. Additionally, encouraging customer reviews and actively engaging on social media platforms can boost credibility and local visibility. By creating localized content that resonates with the community and utilizing these strategies, businesses can improve their rankings in local searches, drive targeted traffic, and ultimately increase foot traffic to their physical locations.